Strategy & Leadership
Lead the evolution of the brand’s organic social media strategy, building on existing strengths and maintaining a unified voice and visual identity.
Manage, mentor, and develop a team of five to six social media professionals across community management, creative, and operations.
Align social strategy with broader brand and marketing goals, ensuring integration with paid, influencer, and PR initiatives.
Stay ahead of social trends, cultural conversations, and audience behaviors to keep the brand relevant and resonant.
Partner cross-functionally with brand, creative, PR, and paid teams to drive cohesive messaging and campaign alignment.
Content & Community
Oversee content planning, publishing, and optimization across all social channels.
Review and refine creative briefs, copy, and visual assets to maintain storytelling excellence and brand consistency.
Guide real-time community engagement that’s authentic, timely, and on-brand.
Collaborate with creators and partners to enhance the brand’s organic performance and cultural footprint.
Maintain close relationships with platform reps (Meta, TikTok, YouTube, LinkedIn, etc.) to leverage new tools and opportunities.
Performance & Optimization
Define and track KPIs across engagement, reach, sentiment, and growth.
Analyze performance data, extract insights, and translate findings into actionable strategies.
Maintain deep knowledge of platform algorithms, best practices, and emerging technologies.
Present monthly and quarterly reports to senior leadership, connecting organic success to overall business goals.
Required Qualifications:
6–8 years of social media experience, including at least 2 years managing a team.
Proven ability to drive growth, engagement, and storytelling across organic social channels.
Strong grasp of platform algorithms, analytics, and tools (e.g., Sprout, Dash Hudson, Emplifi).
Excellent writing, creative direction, and communication skills.
Experience collaborating cross-functionally with brand, creative, and communications teams.
Deep understanding of digital culture, creators, and social media trends.
Agency experience preferred; hospitality or cruise experience not required.
Ability to balance long-term strategic vision with real-time content agility.
Opportunity Awaits.
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