Job Description

Now Hiring! Marketing Manager.

Schedule: Monday through Friday/Hybrid.  

Salary: $80k-$90k.

Location: Fort Lauderdale, FL 33312

Who We Are?

Summary:

Drone Nerds, the leading enterprise and consumer drone solutions provider across the U.S., is seeking a motivated and data-driven Marketing Manager, Performance & Nurturing to lead multi-channel marketing strategies that drive acquisition, engagement, and retention. This role combines performance marketing, digital optimization, and lead nurturing expertise to accelerate growth across inbound and paid channels. The ideal candidate will have a strong understanding of CRM, automation, SEO, paid media, and analytics—along with the creativity to build customer journeys that convert.

If you’re passionate about marketing and technology, thrive in a collaborative environment, and want to help shape the next phase of Drone Nerds’ growth, we’d love to hear from you.

What’s in it for you?

• Be part of a high-performing, collaborative, & innovative team - enjoy work each day.
• Competitive salary and performance-based incentives.
• Professional development opportunities and access to industry certifications.
• A full suite of traditional benefits (Health, Vision, Dental).
• PTO (Paid Time-off).
• 401(k).
• Employee discounts on drone products and accessories.

What You’ll Do:

Performance Marketing:

• Partner with digital agencies and internal stakeholders to plan, execute, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Develop performance dashboards to monitor spend efficiency, ROAS, CPL, CAC, and lead quality.
• Conduct A/B testing on creative, landing pages, and audience targeting to continuously improve conversion rates.
• Lead SEO initiatives, including keyword strategy, technical audits, and on-page optimization, to drive organic growth and improve website visibility.
• Collaborate with web teams to align messaging and ensure paid and organic channels reinforce overall brand objectives.

Nurturing & Lifecycle Marketing:

• Define and implement a comprehensive nurturing roadmap based on target personas and lifecycle stages.
• Design automated workflows across email, SMS, and retargeting channels to increase engagement and retention.
• Use CRM data and segmentation strategies to personalize messaging and optimize conversion paths.
• Develop and execute educational and thought-leadership content such as webinars, whitepapers, and newsletters to strengthen customer relationships.
• Analyze engagement metrics (open rates, click-through rates, conversion rates, etc.) and apply insights to improve future campaigns.

Analytics and Collaboration:

• Build regular performance reports with actionable insights for leadership.
• Manage relationships with agency partners and cross-functional teams to ensure alignment and transparency in campaign outcomes.
• Contribute to strategic planning for new product launches, promotions, and market expansion initiatives.
• Stay current on trends in digital marketing, drone technology, and enterprise solutions to identify new growth opportunities.
• Travel may be required.

Requirements:

• 4+ years of experience in marketing, with at least 2 years in performance or growth marketing.
• Proven experience managing paid digital campaigns and agency relationships.
• Strong understanding of SEO, analytics, and marketing automation (HubSpot preferred).
• Data-driven and results-oriented, with the ability to translate analytics into strategy.
• Exceptional project management skills and ability to handle multiple initiatives simultaneously.
• Knowledge of email, SMS, CRM, and conversion rate optimization best practices.
• Bachelor’s degree in marketing, Communications, or a related field.

We are an Equal Employment Opportunity Employer that is committed to inclusion and diversity. You will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

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