Job Description

JOB DESCRIPTION:-

BI Marketing Analytics Sr Analyst

Los Angeles, CA and NY City, NY (Onsite)

8+ Years' Experience

BI Marketing Analytics Sr Analyst - Cross Platform / Experimentation

Analytics & Insights

• Analyze marketing/media performance; provide actionable recommendations; support ad hoc analysis.
• Perform cross-platform attribution to quantify ROI; optimize budget allocation across channels.

Media Mix Optimization

• Implement optimization strategies based on media mix model outputs and experimentation.
• Partner with internal/external teams to increase relevance/actionability across channels.

Reporting & Dashboards

• Create and maintain dashboards for internal teams and external agencies.
• Ensure reports reflect multi-channel performance and strategic recommendations.

Experimentation / Testing

• Support experimentation and testing to improve marketing effectiveness.
• Conduct cross-platform experiments to guide budget allocation decisions.

Collaboration & Communication

• Work with internal marketing, data engineering, and external agencies.
• Collaborate across multiple channels and internal teams to improve performance.

Data Pipeline Improvement

• Collaborate with data engineering to enhance marketing data pipelines and ensure integrity.
• Ensure integrity during transitions between media agencies.

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